Communicating for Change (Jossey-Bass Management Series) ISBN 0787901997 инфо 7461y.

Marshal support throughout your organization Develop a communications strategy that works for -- not against -- you Based on years of battle-tested principles and case-examples, Roger D'Aprix tells managersбчнжж how they can avoid the communications breakdowns that sabotage attempts at change, and cause employees to lose faith in their leaders and the system itself Instead, he shows how communications can be used strategically to connect an organization's vision, mission andвжвцч business goals to the forces and opportunities in the marketplace -- the driving force behind all change Includes D'Arpix's market-based strategic communications model for integrating and aligning communications at all levels.